Executive Master’s qualification in Wedding Management

  • Description
  • Program

The Executive Master’s in Wedding Management is the most popular online course for professional wedding planners in Europe It is the most complete training path which provides a unique level of knowledge, designed for those who which to be a Wedding Planner by starting up their own business. 

The Executive Master’s is made up of two teaching modules for a total of 30 lessons.


The first module includes the Professional Advanced Wedding Planner Training Course and is composed of 20 lessons. It has been designed to provide you with the immediate teaching of the experience thanks to the highly operational nature which includes all the organisational aspects and all possible unforeseen circumstances, professional tools to carry out the business, “ready-to-use; it teaches you all the managerial and contractual aspects and allows you to acquire the real modus operandi of the profession.


The second module, also made up of 10 lessons, teaches you the actual techniques of Wedding Management and analyses the managerial aspects on how to set up your business, how to obtain the financing needed, which aspects to consider, how to put oneself onto the market, how to open the business, how to find clients, how to manage them in every way, how to promote oneself and a great deal more.

Why should I choose the Executive Master’s in Wedding Management?

Because a Wedding Planner, just like an event’s organiser, is a profession which requires professionalism and skills which leave no room for improvisation nor for superficial or incomplete training. Little ingenuity, dictated by a lack of preparation or experience can be costly, especially from an economic point of view.  


Who is it for?

The Executive Master’s in Wedding Management is open to all.

In particular, it is aimed at:


·        Those with diplomas and/or degrees or indeed anyone who intends to embark on a professional career in the field of wedding organisation.


·        Professionals who desire high quality further updates or to undertake a business in this field.


·        Event organisers who wish to extend their own skills in the wedding sector.


·        Managers or people who work in contact with the wedding sector.   



30 lessons. The course includes online teaching with lessons in pdf format, operational tools and exercises.



At the end of the Executive Master’s in Wedding Management, a final Assessment Test is available online. When passed, Event & Media Education will give each participant a named Certificate which certifies the specialisation and the level of professional training achieved.


Languages available:

English, French, Italian, and Dutch.



Enrolment period:

At any time


30 lessons. The lessons can be filed directly on the computer and are available at any time of the day with no obligation of pre-set days or times.


Participants who complete the course will be awarded a Certificate of attendance of the “Executive Master’s qualification in Wedding Management

Maximum time to complete the course:

1 year from activation

Enrolment procedure:

Directly online

Methods of payment:

Online via PayPal or bank transfer, ticking the appropriate box which appears at the time of purchase. In the latter case, registration to Event & Media will only be confirmed on receipt of payment.







·         The Wedding Planner’s profession

o    Profile of the profession

o    Overview of the profession and its rules and regulations

o    Skills and clichés of the profession

o    Do not get this wrong. And this is why....

o    The personal requisites of the perfect Wedding Planner

o    The differences between a professional WP and a non professional one : the risks of improvisation

o    Crucial managerial skills of the Wedding Planner

o    Pleasures and tribulations of the profession

o    Analysis of Strengths and Weaknesses

o    The Wedding Planner’s style and image : how to study this and what to focus on

o    Professional development:  where and when

o    Errors you must not make


·         The Client

o    Types of Clients

o    The Briefing: how this is done and collated

o    The fundamental rules of Customer Service

o    Possible types of services


·         Operational tools of a professional Wedding Planner

o    The Wedding book

o    The Database

o    The portfolio

o    Contracts and forms

o    Reports


·         The suppliers

o    Suppliers: who they are and how many of them are there?

o    The right tools to find them

o    The relationship with the supplier: From Supplier to Partner

o    The risks of choosing the wrong one

o    How should I assess in order to avoid risks?

o    Evaluation forms

o    Option or booking?

o    The Contracts

o    Knowing the rules of negotiation


·         Planning –Pre-production of the events


·         The Budget

o    How to define the budget

o    How to extend Budget Control

o    Cost estimates

o    The traps and pitfalls to recognise and avoid

o    A feasibility study



·         The Wedding Project

o    The Wedding as an Event

o    The characteristics of a successful Event

o    How a Wedding Project is born

o    How to present the Wedding Project to the Client

o    The theme and leitmotif of the event

o    The mood of the event

o    Timings

o    The importance of set design

o    Examples of Wedding Events with themes and leitmotifs

o    How to enhance creativity : the real added value


·          Timelines

o    Inspections of venues

o    From options to booking suppliers

o    The action plan and job description



·         Sets and Design

o    The value of preparation:  from special to unique  

o    How to create a successful atmosphere

o    Choice of materials and decorations

o    The leitmotif  

o    The timing for preparation

o    Errors to avoid


·         Communication in the Wedding Event

o    Communicating with the guests

o    Elements and values of the co-ordinated image : where to start

o    The order of service

o    Invitations

o    Thanks

o    Bonbonnières (sugared almonds) or Favours

o    Seating arrangement board

o    The Menu

o    Other material which makes the event unique

o    Creative ideas at work


·         Comfort for the guests

o    The guests as co-protagonists

o    How to ensure a memorable event for the guests

o    Entertainment elements which make the difference

o    Creative and courteous elements


·         Children and Weddings

o    What to anticipate

o    How to manage them

o    Creative ideas


·         Logistical elements of a Wedding Event


·         Means of transport

o    Transport for the bride and groom

o    Transport for the guests

o    Errors to avoid and precautions to take

o    Amazing creative ideas



·         Locations

o    The location of the wedding ceremony.

o    Characteristics of the wedding location.

o    Variables which need to be monitored

o    The Reception venue

o    Checking a location. Tricks and traps.

o    The inspection visit. How is this carried out?


·         Reception and buffet

o    How to choose the right type

o    Pain and pleasure : choosing the menu

o    Planning and defining the service

o    How to create a unique reception

o    Organisational events and an image which makes the difference

o    Errors to avoid

o    Variables which the Wedding Planner has to keep under control

o    The Wedding Cake: a special moment


·         Flower Design

o    The importance of floral settings

o    How to choose the flowers: skills needed

o    How to create an unforgettable and unique setting

o    Creating the right balance between set design and floral settings

o    Decoration in the church

o    Decoration at the Reception

o    The bouquet


·         Bonbonnières and favours

o    How to choose the right box of Bonbonnières or favours

o    Creative ideas


·         Photography and Video

o    The importance of the choice of professional  

o    How and what to offer

o    Fundamental elements to monitor during the Wedding Day

o    Creative variations



·         Music and atmosphere

o    How to choose it

o    What and how to offer it

o    Errors to avoid


·         Gifts and Etiquette

o    Communicating with the guests

o    Invitations

o    The Bonbonnières or favours

o    Thank you cards  

o    Timing

o    The wedding reception line-up (entrance and exit)

o    Page boys and bridesmaids

o    The witnesses

o    Guest seating


·         Clothes and accessories

o    How to choose the right clothes and elements to consider

o    Timing and costs

o    Elegance does not just mean classical. How to rethink the bride’s dress.

o    The right accessories 


·         Unexpected events

o    How to recognise unexpected events

o    Learning how to foresee unexpected events

o    Solution for each unexpected event 


·         Control and co-ordination

o    The Wedding Day

o    Controlling the events

o    Assistance at the event

o    Briefing of the event: the real ally

o    How to make a spontaneous briefing

o    Control during the ceremony

o    Control during the Reception


·         The Wedding Planner’s check list





A step by step guide on how to start up a business as a Wedding Planner, how to find funding, how to position the service on the market, how to promote it and how to find your clients. 


How to start up a successful business

·         The Market

o    How to position oneself on the market

o    The business Plan

o    SWOT Analysis

o    Competition

o    The Clientele

o    Positioning

o    Legal matters to start up a business

o    Sole proprietorship

o    Partnerships

o    A company

o    Bureaucratic duties


·         The company’s Business Plan

o    Drawing up the Business Plan

o    Budget and investment



·         From prospective Clients to actual Clients

o    Studying prospective Clients

o    Questionnaire

o    What Clients observe

o    What Clients expect

o    How to prepare the first meeting

o    How to conduct the first meeting

o    Elements of mirroring


·         Types of services offered

o    The various types of consultancy required

o    The Wedding Day co-ordinator

o    Types of payment : free, included or payable


·         The Marketing Mix

o    What is the marketing mix?

o    Product

o    Place

o    Promotion

o    Price


·         The Wedding Planner’s office

o    Where and how to choose it

o    Elements to evaluate:

o    Structural issues

o    Market positioning

o    Atmosphere

o    Budget

o    Preparation of the office

o    Errors to avoid

o    Added value


·         Communication and Company Image   

o    The importance of Communication

o    What it means and how this is studied

o    The name

o    The logo

o    The brand and its registration

o    The co-ordinated image

o    Errors to avoid

o    The brochure

o    Folders

o    The Web Site



·         The Wedding Planner

o    Communication and self image

o    How to develop and enhance the skills of fundamental Communication

o    Communication is key

o    How to have the right image

o    How to study this and what to focus on

o    Errors to avoid


·         Marketing tools and Communication


·         Press Office

o    The Press release

o    The Press day

o    Press conference

o    Press Kit

o    Mailing list, Recall and Press monitoring  

o    Press cutting


·         Direct marketing


·         Web marketing

o    Social marketing

o    Attention to the reputation of the Web


·         Wedding fayres and exhibitions


·         Sponsoring and events


·         Errors to avoid


·         Monitoring the activity

o    Business plan, Marketing Plan, Communication Plan

o    Action plan

o    Annual Budget

o    Press Cutting

o    Professional development

o    Monitoring the competition


·         In conclusion

o    How to be successful : the golden rules

o    The Errors to avoid for a successful business 


See also